Azed Original — 2026
Creating a New Wellness and Culture Festival for Hong Kong
Azed is developing an original festival bringing together wellness, movement, music, art, food and community.
Azed OriginalExperience DesignPartnershipsCultureTechnology
The Challenge
Hong Kong's next generation is looking for more than entertainment — people who want to discover new ideas, meet like-minded communities and experience a healthier, more expressive side of the city.
Our Approach
The experience combines DJs, health and wellbeing activities, independent markets, creative installations, talks and participatory experiences within one vibrant environment.
The Outcome
From the brand and programme to partnerships, ticketing, content and digital experience, the festival brings together the full Azed ecosystem.