Hong Kong Animal Shelter — 2025
Turning Animal Adoption into a Social Movement
We are developing a social media and content strategy for a Hong Kong animal shelter and adoption centre.
Social StrategyStorytellingCommunityPartnerships
The Challenge
The shelter wanted to move beyond traditional adoption posts and build an emotionally engaging community around its animals, volunteers, adopters and supporters.
Our Approach
Through individual stories, adoption journeys, community events and brand partnerships, we make it easier for people to connect with the shelter and understand how they can contribute.
The Outcome
A community that supports the shelter through adoption, fostering, volunteering and support — not just a feed of one-off posts.